My business profile summary                                                 Been in business since 1989. Both on the client side and the vendor side I have had the opportunity to wear many management, sales and marketing "hats" - from strategy, business development, people management and sales to project coordination and implementation. In my career I have been lucky to be directly involved with many really different sales, marketing and communication projects, at all levels and disciplines. It seems fair to claim my past has given me a broad multidisciplinary marketing, management and sales understanding, which appears to be a very fine asset with several of my clients, experiencing an increasing demand to bring about integrated solutions. crone & co do have the fysical experience-based solution as the focal point, yet it is important that we do understand and create solutions that will work well integrated with the clients other sales, marketing and communication activities.

Work experience & education

• Founder, Owner and Managing Director of Crone & Co. January 2005
• Managing Director EventPeople|PeopleGroup 2002-2005
• Part of Microsoft Denmarks Management Team 1996-2002
• Marketing Director Microsoft Denmark 1995-2002
• International Marketing Coordinator danNet a/s 1994-1995
• Marketing Coordinator TDC 1991-1994
• Marketing Coordinator Hewlett-Packard 1989-1991
• Cand.merc. (Masters) Copenhagen Business School 1991

Committees, associations and trusted positions

• Board member at Meeting Place Wonderful Copenhagen
• Board member at MPI Danish Chapter - Meeting Professionals International
• Member of ITB (The Danish IT Business Association)
• Part of the ITB Digital Home committee
• Board member at NYX - Forum for Culture & Business Cooperation
• Member of Danish Advertising Association
• Part of the MPI PEC 2007 planning commitee
• Teaching Event & Sponsormarketing at Copenhagen Business School (MBA)
• Editorial member at "Plenum" - a Danish HR and Conference media
• Member of MESCO´s think tank (meeting, events, seminar Copenhagen)
• Editor-in-chief at IBC Euroforums distance learning school (eventmarketing)